# Google Ads Headline Character Counter

> Responsive search ads allow headlines of up to 30 characters and descriptions up to 90. Test each one here with a live bar so none is rejected for length.

- URL: https://wordcounter.pk/google-ads-headline-character-counter/
- Type: Interactive tool (runs in the browser; nothing is uploaded)
- Updated: 2026-10-15

## How to use the google ads headline character counter

1. Paste a single headline.
2. Keep it at or under 30 characters.
3. For descriptions, aim for 90; count them separately.
4. Test several variants; responsive ads can use up to 15 headlines and 4 descriptions.

## Google Ads text limits

| Element | Limit | Notes |
| --- | --- | --- |
| Headline | **30 characters** | Up to 15 headlines per responsive search ad |
| Description | **90 characters** | Up to 4 descriptions |
| Display URL path | **15 characters each** | Two path fields |
| Business name | **25 characters** |  |
| Long headline (display) | **90 characters** |  |

Platform limits change and can differ by account type, so confirm the figure in the platform’s own composer before a campaign goes live.

## Writing within 30 characters

Short headlines force clarity: lead with the keyword or benefit, add a number or offer, and drop articles. Use [title or sentence case](https://wordcounter.pk/case-converter/) consistently, and avoid excessive punctuation that ads policy can disapprove. Because each headline can appear next to any other, write them to stand alone. For organic search listings the equivalent limits are explained in [Ideal Meta Title and Description Length](https://wordcounter.pk/guides/ideal-meta-title-and-description-length/).

## Frequently asked questions

### How many characters in a Google Ads headline?

30.

### How long is a description?

90 characters.

### Do spaces count?

Yes.

## Related

- [Meta Title Length Checker](https://wordcounter.pk/meta-title-length-checker/index.md): Check title tag length in characters and estimated pixel width.
- [Facebook Ad Character Counter](https://wordcounter.pk/facebook-ad-character-counter/index.md): Recommended lengths for Meta ad primary text, headline and description.
- [SERP Snippet Preview](https://wordcounter.pk/serp-snippet-preview/index.md): Preview your title, URL and description as a Google result on desktop and mobile.
- [X (Twitter) Character Counter](https://wordcounter.pk/x-twitter-character-counter/index.md): Weighted 280-character counter for X posts, with links counted as 23.
- [Threads Character Counter](https://wordcounter.pk/threads-character-counter/index.md): 500-character counter for Threads posts and replies.
- [Instagram Character Counter](https://wordcounter.pk/instagram-character-counter/index.md): Instagram caption limit (2,200), hashtags (30) and what shows before “more”.
- [Instagram Caption Counter](https://wordcounter.pk/instagram-caption-counter/index.md): Plan captions: hook length, hashtags, emoji and the 2,200 cap.
- [Instagram Bio Character Counter](https://wordcounter.pk/instagram-bio-character-counter/index.md): 150-character counter for Instagram bios.

## Images

- ![Google Ads Headline Character Counter: 30-character headline and 90-character description counter for Google Ads. (WordCounter.pk cover graphic)](https://wordcounter.pk/img/google-ads-headline-character-counter/google-ads-headline-character-counter-cover-1200.webp)
- ![How to use the google ads headline character counter: Paste a single headline.; Keep it at or under 30 characters.; For descriptions, aim for 90; count them…](https://wordcounter.pk/img/google-ads-headline-character-counter/google-ads-headline-character-counter-how-it-works-1200.webp)
- ![Google Ads text limits: Google Ads Headline Character…: reference table with columns Element, Limit, Notes](https://wordcounter.pk/img/google-ads-headline-character-counter/google-ads-headline-character-counter-reference-1200.webp)
- ![Map showing how Google Ads Headline Character Counter connects to Social Counters, Meta Title Length Checker, Facebook Ad Character Counter, SERP Snippet Preview and more on WordCounter.pk](https://wordcounter.pk/img/google-ads-headline-character-counter/google-ads-headline-character-counter-related-tools-map-1200.webp)
- ![Quick answer card: How many characters in a Google Ads headline? 30.](https://wordcounter.pk/img/google-ads-headline-character-counter/google-ads-headline-character-counter-quick-answer-1200.webp)