How to use the facebook character counter
- Write your post in the editor.
- Read the character and word totals.
- Check what the first 3 to 4 lines look like; that is what most people see.
- Put your key message and any link above the fold.
Facebook limits at a glance
| Element | Limit | Notes |
|---|---|---|
| Post (profile or page) | 63,206 characters | Truncated after a few lines in the feed |
| Comment | 8,000 characters | |
| Page name | 75 characters | |
| Page “About” intro | 101 characters | Shown on the page header |
| Post with a coloured background | ~130 characters | Background styles apply to shorter text |
Platform limits change and can differ by account type, so confirm the figure in the platform’s own composer before a campaign goes live.
Length that works
Short posts under about 80 characters tend to earn more engagement in many analyses, while long storytelling posts perform when the first lines are compelling. Facebook cuts off a long post after a few lines, so open with the point. If you are advertising, use the dedicated Facebook Ad Character Counter, since ads have recommended lengths per field. For other networks, see LinkedIn Character Counter and Instagram Character Counter.
Frequently asked questions
What is the Facebook character limit?
63,206 characters for a post.
How long can a comment be?
About 8,000 characters.
When does Facebook show “See more”?
After roughly three to five lines, depending on device and width.